Google Ads management
Google Ads works when it buys the searches your sales team would want to answer. B2B Webs builds campaigns around buying intent — product and service terms, competitor and comparison queries, local searches — and connects them to landing pages and tracking that show cost per qualified lead, not just clicks.
How we run accounts
- Keyword research grouped by intent, not dumped into one campaign
- Ad copy and landing pages written together, so message and offer match
- Conversion tracking for forms, calls and WhatsApp, verified end to end
- Negative keyword discipline to stop budget leaking to irrelevant searches
- Search terms reviewed weekly; budget moved to what produces enquiries
- Separate campaigns for search, remarketing and, where useful, Performance Max
Industrial and B2B realities
B2B auctions often have low volume and high cost per click, so precision matters more than reach. Long-tail technical phrases, competitor comparisons and location modifiers usually outperform broad category terms. Where search volume is too thin, we say so and recommend LinkedIn or SEO instead of spending your budget to prove the point.
Landing pages that convert paid traffic
Sending ads to a generic homepage wastes most of the budget. We build or adapt a focused landing page for each campaign theme: the offer, proof, pricing context and a short form. Because we also build websites, those pages are delivered without waiting on a separate vendor.
Pricing
Management starts from ₹15,000 per month excluding ad spend, which is paid directly to Google on your account. Larger multi-campaign accounts are scoped by spend and complexity.
| Service | Indicative price | What it covers |
|---|---|---|
| SEO and digital marketing retainer | From ₹15,000per month, excluding ad spend | Technical and on-page work; Content plan and reporting |
Indicative prices in Indian rupees. Every project is scoped and quoted in writing before work starts. Applicable taxes extra as levied. Ad spend on marketing retainers is separate. See full pricing.
Questions buyers ask
Frequently Asked Questions
Start with a scoped, written quote
Tell us what you need and who it is for. We reply with questions, a realistic timeline and an indicative price — no obligation.
