Set up the fundamentals correctly
Claim and verify the profile, use your exact business name, and choose the most specific primary category. Add every relevant secondary category, service and product, with descriptions and starting prices where possible.
- Exact business name — no keyword stuffing
- Most specific primary category plus relevant secondary categories
- Complete services list with descriptions
- Service areas and real opening hours
- Website link to the most relevant landing page
Photos and posts drive engagement
Add real photos regularly — exterior, interior, team and finished work — so customers know what to expect, and publish posts for offers, projects and updates. Google documents relevance, distance and prominence as the main local ranking factors; it does not document any ranking benefit from adding location tags to photos.
Reviews: ask, respond, repeat
Ask every satisfied customer at the moment of delivery, send a short review link, and reply to every review — positive or negative. Responses signal an active, trustworthy business.
Q&A and messaging
Seed your own FAQ questions and answers, monitor the Q&A section, and enable messaging if you can respond quickly. Unanswered questions become objections.